Before getting on the lucrative catalog marketing bandwagon, one should know precisely “What is catalog marketing?”
Catalog marketing is quite simply the merchandising of products through catalog sales. Catalog marketing has become a field with thousands of specialty books, not just the big names like Sears or Spiegel. Both consumers and businesses can buy just about anything they need or want from a catalog. Leading categories for catalogs are women’s apparel, home, gifts and collectibles, electronics, and men’s apparel.
But the real question is "why do we need catalog marketing?"
Catalog sales make up for 61% of all consumer sales. Besides being sent directly to the customer, catalogs can be found in book stores, magazine stands, specialty shops, trade shows, and on the internet. The catalog marketing industry has taken off especially since joining forces with the internet. By allowing access to the same products in both forms of communication (catalog and internet), catalogers sell more products and at a quicker pace.
Our catalog marketing experience says it all!
Having experience of more than two and a half decades, We at Catalog Solutions, Inc. have come to know that catalog marketing is the best way to get products to consumers. By placing your product in any one of our over 300 top selling catalogs, we are sure to sell your merchandise quickly and to the best demographic. Our professionals make sure that your item is correctly and effectively advertised so that it will reach the right consumer.
Not only will the customer be able to see and read about your item in many different catalogs but they will also be able to access and purchase them online. By providing many choices and outlets for consumers to learn about your product, you are actually gearing up your sales percentage.
We have marketed well known "As Seen On TV" items such as:
- Tae-bo®
- ThighMaster®
- CortiSlim®
- Hollywood 48-Hour Diet®
- and Eagle Eyes®
All of these products have experienced success due to intelligent and professional catalog marketing services, as well as internet and television sales. We are confident that your product can have as much, if not more success than these products through catalog marketing.
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