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Criteria and Tips for Placing Products into QVC
What is QVC?
QVC, Inc., one of the largest multimedia retailers in the world. According to its official website QVC programming reaches approximately 96 percent of all U.S. cable homes and nearly 30 million satellite homes. This brings the grand total to more than 166 million homes worldwide.
Benefits of Placing Products on QVC
The official statement says that QVC presents 1,150 products every week – 288 of these products are brand new to the QVC customer, and yours could be one of them. Their website attracts 5.2 million unique visitors each month. To date, 50 million people worldwide have shopped with QVC. Your product which was no where to be heard or found can achieve what every manufacturer dreams of.
Tips and Criteria for Placing Products into QVC
Your product should be demonstrable – something that can be displayed to the viewer in a live television studio.
While product uniqueness is appealing, category uniqueness is not! Your project should fit a category that already exists on QVC. QVC is most drawn to products in categories that are proven to sell well.
The price point must be at least $20. Shipping costs are a driving factor here. If your product sells for less than $20, consider bundling it with another product or add value to it in a way that brings the price point up and justifies the shipping and handling costs.
Conduct a market research before placing products into QVC. In this case, that means watching a lot of QVC! You'll learn what products and categories QVC is focused on. Most importantly, you'll be able to figure out whether it's worth your while or not to focus on QVC as a way for you to drive interest and sales.
If you can justify your time investment using these criteria, then you may be able to make the opportunity to sell on QVC work for your business. Let us help you create a winner by placing your product into QVC.
